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Miles 33 Event
Going to IFRA/DCX 2018 in Berlin?
Check out Gemstone, a More Advanced Order Management System from Miles 33
With a Gemstone Order Management System you can be ready for the next challenge when it arrives. Print Advertising Digital Media Channels Event Management Native Advertising TV and Radio Slots Subscriptions Outdoor Advertising Stay productive - the ...
Miles 33 Blog
European and UK Data Protection regulations are changing – Are you ready?
Miles 33 Communicates plan with timeline to customers
On May 25, 2018, new data protection laws will come into effect across the European Union and the UK. This new regulation supersedes the 28 current national data protection laws which were based on the 1995 Data Protection Directive. As some of ...
GN4 Version 1.6 is released
Major update is now available for download
Download Page Release Notes See what's new (Login required)
Is Miles 33 the industry insider's vendor?
I ask myself this when I look at Miles’ success in the UK and their growing client list in the US, most recently their sale to the Boston Globe.
Miles might be characterized as all substance and little flash. They don't advertise, their tradeshow booth will generally fit in a single case and until recently their entire US sales force was the well-known Don Sullivan. Last week, I ...
The Digital Advertising battle increases
Facebook adds header bidding
The move is effectively a shortcut for Facebook to bring its demand to publishers while taking on Google at the same time. This, of course, is a huge competitive move against Google, whose Doubleclick product dominates much of the ...
The world of book publishing
Like newspapers, the book industry is undergoing a transition thanks to the widespread adoption of smartphone and tablet devices which have significantly changed the way people read content. Miles 33 has been a supplier to the ...
Blog Post
Adblocking challenges and what it means for advertisers and publishers
We take a look at what adblocking means for advertisers and publishers
“Give me a print-style ad and I'll glance at it. Stuff it down my throat and I'll kill the video AND ignore your product.” This was a comment on a recent article that spoke about ad blocking and the phenomenon of “auto ...
Is Programmatic Advertising coming to an end?
Google introduces AdSense Native Ads.
Last month Google announced the launch of AdSense Native ads, a series of new native ad formats that are designed to match the look and feel of publisher websites. The new AdSense Native ads are available in three ...
GN4 Update
Miles 33 releases Version 2.2 of the GN4 Editorial CMS
Introduces new features, performance improvement and exciting new "Auto Print Pagination" functionality.
Release Highlights (login required)
IAB issues New Mobile Marketing Guidelines
Also Tackles Cross-Device Targeting
The Public Comment Period to review a draft of the new IAB Standard Ad Unit Portfolio ended last December and the IAB has been reviewing the feedback since then. The new standard expresses ad size units, not in ...
Native advertising – publishers hate it, advertisers love it
Native advertising has become the “darling” os the advertising world because, when executed well, it can be an effective advertising vehicle. It can be SO effective, it has many advertisers convinced it may be ...
The proliferation of Digital Channels – what are YOU doing about it?
An ongoing study by the Tow Center for Digital Journalism at Columbia Journalism School, charts the convergence between journalism and platform companies, you know . . Facebook, Snapchat, Google, Twitter, etc.
In March, 2017, the Tow Center published a fascinating report called “The Platform Press: How Silicon Valley reengineered journalism”. The report is over 100 pages long, but is well worth reading not just by ...
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