Press Release

Beano Studios goes live with Gemstone advertising system from Miles 33

The system is used to sell digital inventory i.e. display impressions (leaderboards, MPU’s etc.), pre roll (i.e. video impressions) as well as Sponsored Content.

Beano Studios goes live with Gemstone advertising system from Miles 33

September 2019, Bracknell, UK – Miles 33 is proud to announce that Beano Studios, the rebellious content business that creates, curates and delivers entertainment for kids of all ages worldwide, has gone live on Gemstone from Miles 33.

The Beano Studios is a 3yr old business that took the iconic children’s comic and IP, and created a leading entertainment business, which includes Dennis & Gnasher: Unleashed! on CBBC and now sold across 26 territories worldwide. Beano Studios needed a CRM & booking system for beano.com, a website with over 1million unique visitors. In addition to traditional digital inventory; Beano Studios also sell white label solutions and co-branded content, interactive formats and audience insight.

Hayley Granston, Commercial MD Beano Studios said “Having investigated a number of systems, we wanted a robust integrated CRM & booking solution with the flexibility for supporting new commercial opportunities.”

Gemstone; the advanced sales platform from Miles 33, proved to be a perfect fit thanks to the platform’s ability to define any “sellable” item or service. Once an item or service has been identified and its variants defined, it can be set-up within Gemstone. There it naturally inherits all of Gemstones sales abilities including workflow automation, content scheduling, CRM and quote generating functions. Any of the items can also be bundled with other sellable items, allowing the business to create compelling “packages”, thus not only increasing revenue opportunities, but also reducing production costs. Each component within a package creates all the required records in the database, each of which can follow its own workflow with deadlines, while automatically notifying the appropriate staff within the business.

This totally integrated nature of the sales function, makes reporting much more insightful and leverages sales staff’s abilities across the entire portfolio of offerings.

About Beano Studios

Beano Studios is a rebellious content business, driven by insight and data, which creates, curates and delivers entertainment for kids of all ages worldwide. The Studio produces diverse entertainment across multiple destinations; including TV, digital content, theatrical projects, consumer products, plus the legendary comic and annual.

The multi award-winning Beano.com is the UK’s fastest growing kid’s entertainment site, with 5M monthly reach across the Beano network.

Beano Studios’ International Emmy nominated Dennis & Gnasher: Unleashed! has now landed on Netflix in the US after becoming the CBBC’s highest rated animation at launch and sold across Europe. In 2018 SO Beano!, a presenter-led entertainment show inspired by the hottest trends and most loved content on Beano.com, launched on Sky Kids.

Visit Beano at: www.beano.com