Miles 33 Blog
As media companies continue to adopt and grow their digital strategies, new challenges emerge regarding the way they offer their advertising services. Take for example, the ability to offer multi-channel packages and making ad campaign proposals that offer to extend reach with added impressions along with, the more traditional, print advertising.
In an effort to accomplish this, many publishers have built a digital infrastructure next to their legacy advertising system, usually used for print advertising only. As print advertising is often still a major revenue source, many publishers are ...