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Miles 33 Blog
Google to revamp ad units for mobile devices
The technology giant, in recognition of the ever growing mobile user game, has announced several changes to their ad units. The changes will also see more options for marketers for use on YouTube, Google Maps and the Discovery platform.
Announced in May, 2019, Discovery ads will be rolled out to all advertisers globally later this year. These Discovery ads are intended to be a new way to reach people across Google properties. In the announcement Google says the following about ...
How to sell Ads, Audience Extension and Marketing Services
As media companies continue to adopt and grow their digital strategies, new challenges emerge regarding the way they offer their advertising services. Take for example, the ability to offer multi-channel packages and making ad campaign proposals that offer to extend reach with added impressions along with, the more traditional, print advertising.
In an effort to accomplish this, many publishers have built a digital infrastructure next to their legacy advertising system, usually used for print advertising only. As print advertising is often still a major revenue source, many publishers ...
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European and UK Data Protection regulations are changing – Are you ready?
Miles 33 Communicates plan with timeline to customers
On May 25, 2018, new data protection laws will come into effect across the European Union and the UK. This new regulation supersedes the 28 current national data protection laws which were based on the 1995 Data Protection ...
Is Programmatic Advertising coming to an end?
Google introduces AdSense Native Ads.
Last month Google announced the launch of AdSense Native ads, a series of new native ad formats that are designed to match the look and feel of publisher websites. The new AdSense Native ads are available in three ...
IAB issues New Mobile Marketing Guidelines
Also Tackles Cross-Device Targeting
The Public Comment Period to review a draft of the new IAB Standard Ad Unit Portfolio ended last December and the IAB has been reviewing the feedback since then. The new standard expresses ad size units, not in ...
Blog Post
Adblocking challenges and what it means for advertisers and publishers
We take a look at what adblocking means for advertisers and publishers
“Give me a print-style ad and I'll glance at it. Stuff it down my throat and I'll kill the video AND ignore your product.” This was a comment on a recent article that spoke about ad blocking and the phenomenon ...
Native advertising – publishers hate it, advertisers love it
Native advertising has become the “darling” os the advertising world because, when executed well, it can be an effective advertising vehicle. It can be SO effective, it has many advertisers convinced it may ...
Miles 33 blog
Flash is dead
It’s time to transition to HTML5
Adobe’s Flash is dead. It has been on the decline for several years now but some recent events have really driven the final nails that coffin. It was probably Steve Jobs and Apple that started this when ...
The Digital Advertising battle increases
Facebook adds header bidding
The move is effectively a shortcut for Facebook to bring its demand to publishers while taking on Google at the same time. This, of course, is a huge competitive move against Google, whose Doubleclick ...
GN4 Update
Miles 33 releases Version 2.2 of the GN4 Editorial CMS
Introduces new features, performance improvement and exciting new "Auto Print Pagination" functionality.
Release Highlights (login required)
The world of book publishing
Like newspapers, the book industry is undergoing a transition thanks to the widespread adoption of smartphone and tablet devices which have significantly changed the way people read content. Miles 33 ...
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