Miles 33 Press Release

Alpha Media Group goes live with VirtualNewspaper

The VirtualNewspaper mobile publishing solution from Miles 33 delivers news content to new audiences

Alpha Media Group goes live with VirtualNewspaper

Bracknell, UK – Miles 33 is pleased to announce that The Alpha Media Group has gone live with VirtualNewspaper, a new mobile publishing solution designed by Miles 33.

The solution automatically converts content from the group’s various newspapers into HTML5 and publishes it to be seen and read on smaller screens such as smartphones and tablets.

The news is presented as a newspaper page, but individual articles that, when tapped, open in an article reader, perfectly suited for reading on a small screen. Additionally, if there are multiple images, or video or audio, available, the app will open all media in a carousel, allowing the reader to “swipe” left or right through all available images, video or audio. It is a full media distribution solution.

Alpha Media Group is the first media company in the UK, to go live with this solution.

Reaching out to New Audiences

The benefits of this solution are clear and were key to the selection and implementation. First of all, it allows the various Alpha Media newspapers to reach out and address mobile audiences. These mobile users typically use their mobile devices exclusively and may not otherwise be reading the website or the newspaper itself. By presenting content that is perfectly suited for the mobile device screens, Alpha Media’s content “fits” better into today’s smartphone lifestyle and can therefore significantly extend the audience reach.

Secondly, the solution automates the content conversion and distribution so the newsroom is not burdened by additional formatting or preparation of content. News is created, or captured and managed in GN4, Miles 33’s editorial content management system. From that point, the system does the rest, automatically converting (and uploading) to the web and mobile channels.

The group’s websites are already responsive, so the VirtualNewspaper solution is “in addition to” the group’s web publishing efforts, but without the additional production overhead.

Therefore, news is “delivered” to the consumer rather than rely on the consumer to visit the website.

About Alpha Media Group

The Alpha Media Group is Northern Ireland’s largest newspaper publisher in terms of circulation, with 13 titles in Northern Ireland and 2 in the Republic of Ireland and enjoys over 200,000 weekly readers across their multiple titles.

Alpha Media Group publishes The Ulster Gazette (Armagh), Tyrone Courier (Dungannon), Mid Ulster Courier (Cookstown), Tyrone Constitution (Omagh), Strabane Weekly News, Ballymena Guardian, Antrim Guardian, Coleraine Chronicle, Ballymoney Chronicle, Ballycastle Chronicle, Northern Constitution (Limavady), County Down Outlook (Rathfriland) and The Newry Democrat.

For more information contact Miles 33