Press Release

Bristol Post launches new digital edition powered by Miles 33 mobile CMS

Designed for the modern reader, the Bristol Post is looking to attract those people who consume local news in a digital format.


The Bristol Post's Digital Edition

Temple Way, Bristol, Bristol, Bristol, Regno Unito

September 2014, Bracknell, UK – Miles 33 is proud to announce that The Bristol Post, a flagship title of Local World, one of the largest regional media groups in the UK, has successfully launched a new digital edition of its local newspaper.

The digital app, developed by Miles 33's VirtualCom Interactive division, features a unique approach to reading content online by presenting both feed-driven content and PDF-driven content in one app.

The Bristol Post's digital edition is therefore a first for any UK newspaper that lets you read the paper in a flip version (feed-driven), which has been digitally enhanced for iPads, or a PDF version of the newspaper you see in shops and newsstands. Users are able to receive the latest local news at any time with the swipe of a page. It also updates automatically so users need not miss a thing.

Mike Norton, editor of the Bristol Post, said: "The Post's digital edition is one of the most exciting developments in its 82-year history. The dual approach of the app is unique in newspapers – and gives readers the chance to enjoy The Post in an enhanced digital format or as a page-turner like the print edition. We are sure that, in a modern city like Bristol, this new edition will win us new readers."

Sarah Pullen, managing director of Bristol News and Media, said: "In a world where people are hungry for content at their fingertips, the new Bristol Post digital edition helps users to keep up to speed with news, sport and what's on in Bristol. The app is interactive and simple to use."

The new digital edition was launched with a variety of monetisation strategies in place. Ads are served to the digital edition and a variety of subscription packages are offered for readers to choose from. Options range from a complete digital subscription to a variety of digital and home delivery options enabling readers to choose how they consume their news.

About Local World

Local World is a media company with market leading local brands. Local World serves their communities through a portfolio of over 100 long-standing print titles and more than 70 websites.

Local World's audience growth is leading the UK industry.