Press Release

Three UK Independents select Miles 33 for their multi-title, multi-channel businesss

The new systems will cover web, mobile and print.

UK Independents

Three Independent UK publishers select Miles 33

October 2014, Bracknell, Berkshire, UK – Miles 33 is proud to announce it has been selected by The Newbury Weekly News, The Henley Standard and Baylis Media Ltd publishers of the Maidenhead Advertiser and Slough and Windsor Express to deliver full multi-channel internet, mobile and print publishing systems.

These three separate, independent, local newspaper publishers are located in South East England, all within a 20 miles area west of London.
A common business requirement of all three publishers was to address a growing need to deliver content to multiple devices and channels. The VirtualCMS application (a WebCMS developed by VirtualCom Interactive, an acquisition by Miles 33) will deliver fully responsive websites to these newspapers, delivering web and mobile views of their content.

Baylis Media Ltd will also deploy VirtualNewspaper and PaperEvolution, the PDF-driven and Feed-driven mobile apps. These native apps offer the added advantage of off-line reading and can leverage the features built-into the mobile devices, offering enhanced monetisation opportunities while also targeting a different, mostly younger demographic.

Editorial content will be gathered, authored and edited in GN4, the web-services based editorial CMS. The full range of client options will be utilised by all three publishers, including GNXcapture, the mobile phone-based app for journalists and GNi4, the HTML5-based client that can run on browser, iOS, Android, Chromebook and Surface Pro devices.

Jeremy Spooner, MD of Baylis Media Ltd commented “We have known of and tracked Miles 33 and their products for many years, having looked at several Editorial solutions, it was clear that Miles 33 and their suite of integrated solutions matched our requirements”.

The Newbury Weekly News and The Henley Standard will additionally implement Gemstone, the new generation ad system from Miles 33. Gemstone comes pre-loaded with powerful apps for CRM, ad booking, digital inventory management, workflow automation, audience analysis and sophisticated sales progress monitoring. Gemstone will not only allow sales staff to sell and book classified and ROP ads, but also sell full digital ad campaigns thanks to a tight two-way integration with Google's DFP, the leading ad server.

James Gurney, MD of Newbury Weekly News commented “Having recently joined Newbury one of my very first goals was to give the staff the best possible solutions to deliver upon their personal targets, making it easier to achieve more. Seeing Gemstone from Miles 33 and the suite of sales tools available it was really a simple and quick decision”.

Furthermore, using Gemstone, online Ad inventory can be better planned and managed as Gemstone will automatically alert sales staff of inventory availability at booking time. The system is expected to dramatically reduce the amount of ad trafficking, which was previously required to fulfil ad inventory. Integrated self-service solutions are also being deployed.

Henley Standard, a close neighbour to Miles 33 but a customer of Newscycle have also invested in a turnkey solution from Miles 33 and Neil Ratcliffe added “Our current solutions are aging and certainly not fit for purpose as we move into a digital world, it is great to be working with Miles 33 a close neighbour and I look forward to building a long term relationship with them”.

Michael Moore, CEO of Miles 33 added “It is great to have the support of not only Local Independent Newspapers, but business that are local in the Thames Valley Region. Furthermore, both Maidenhead and Henley are new customer acquisitions and we welcome them into Miles 33”.

About Baylis Media Ltd.

Baylis Media Ltd publish the Maidenhead Advertiser, a weekly local paper which has been published in the Berkshire town of Maidenhead since 1869 and the Slough and Windsor Express that has served the towns and surrounding villages for over 200 years.

It is an independent company and is unique in the fact is it owned by a charitable trust, the Louis Baylis (Maidenhead Advertiser) Charitable Trust, which contributes large donations to the community.

The Louis Baylis (Maidenhead Advertiser) Charitable Trust was established in 1962 to preserve the independence of the Advertiser while at the same time turn it into a benefactor of the town. It secured the paper as a truly independent newspaper whose profits fund local good causes.
Baylis Media Ltd is wholly owned by the trust, which receives 80 per cent of its profits, instead of money disappearing into the pockets of anonymous shareholders. Baylis Media Ltd has passed millions of pounds to the trust since it began and makes grants to charities, good causes and community groups in the town and surrounding areas.

Visit Baylis Media Ltd. at http://www.baylismediaphotos.co.uk

About Henley Standard

The Henley Standard is the main local newspaper in Henley-on-Thames, Oxfordshire, England. It is published by the Higgs Group and is one of only a few privately owned local newspapers in the UK. It is the only newspaper dedicated entirely to the people of Henley and the surrounding districts.
The predecessor of the Henley Standard, first published in 1885, was titled The Henley Free Press. It became the Henley and South Oxfordshire Standard in 1892. Its name was shortened in 1956 to the Henley Standard.

Visit The Henley Standard at: http://www.henleystandard.co.uk

About Newbury Weekly Times

The Newbury Weekly News is an award-winning English local weekly newspaper, covering Newbury and West Berkshire. The paper's website is known as Newbury Today. It is published by the Newbury Weekly News Group.

The newspaper was first published in 1867 and has been independently and family-owned since its establishment.
The paper has been awarded the following awards:

Best Paid-For Weekly Newspaper (2006), Best Website Produced by a Weekly Newspaper, and Newspaper Website of the Year (2007), an award it shared with The Sun.

Visit The Newbury Weekly Times at: http://www.newburytoday.co.uk