A Member of the Gemstone Suite
Gemstone Audience provides a visual way of understanding your audience with the ability to create filtered views for drilling down and making precisely targeted selections.
Using Gemstone Audience you immediately get views that can lead to a better understanding of the audiences you can bring to your advertisers. This can provide powerful metrics to use when pitching a potential advertiser’s reach to your audience.
Using Gemstone you can not only build profiles for canvassing and campaigns, but the results can also assist your editorial newsroom to form a better view of the socio-economic makeup of your readers/advertisers/subscribers, further enhancing the complete coverage and understanding of the geographic areas you publish in.
All this puts you in a better position to not just target advertising, but to provide your readers with optimum related editorial content as well, giving you a distinct competitive advantage over those start-up companies that can only take a shotgun approach to marketing.
Request more information about Miles 33 Gemstone.