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mxAdvertising Features

Plan and analyze campaigns.

After identifying new prospects you can define the campaign, plan the duration by specifying dates, indicate the sales methods, handle assignment packets, plan both revenue and call-based budgets and adjust them any time. With the built-in reporting tool you can locate customer segments to be approached, manage and organize them and execute the real-time campaign scoping processes.

Planning a Campaign

Automate the assignment of customers to sales reps.

nxAdvertising makes it easy to define the sorting, balancing, and distribution of leads and prospects to sales reps. Monitor their progress against assigned budgets and fine-tune the campaign assignments at any time to ensure optimum results every time.

Monitor real-time sales performance.

Visual displays of actual real-time sales revenues, and drill down capabilities such as market segmentation, assist the management and strategic planning of sales activities. With nxAdvertising, generating new sales is easier than ever.

Sales Dashboard

 

Think nxAdvertising for Flexibility

If the dynamics of your advertising market changes over time, shouldn’t you demand your advertising system be flexible too? With nxAdvertising’s superb customisability you can easily adjust your processes as and when you need them, with minimum impact to operations.

Take control of your business and stay in control. nxAdvertising provides extreme flexibility in virtually all areas of operation, without the need for expensive custom software. You can create macros that automate repetitive processes, change the user interface in response to changing business dynamics, quickly add packages and multi-publication buys and have the system automatically calculate price and schedule content, saving time and money. Thanks to nxAdvertising’s Plug-In architecture, you can even add extensive new functionality, without complicated upgrades or disruption. That’s the kind of flexibility you need it to stay competitive.

Streamline the user experience with custom ad forms

nxAdvertising lets you adjust your user interface so you can streamline your sales processes, optimising the user’s experience, regardless of their level of expertise. No longer are you stuck with an ad form that doesn’t suit your needs exactly. nxAdvertising’s unique form builder tool lets you create special forms for credit supervisors, sales staff and trainees.

Users become more productive with macros.

Using a WYSIWYG editor, capturing ad content is easy and efficient. The built-in macro capability lets you take the pain out of any formatting challenge. Borders, attention getters and eye-catching styles all become as simple as a click of the mouse. If you don’t want the user to step out of style, then simply use nxAdvertising’s powerful macro capability to force the house style for the ad being taken.

One-shot scheduling of complex buys

nxAdvertising truly takes the pain out of selling ad packages into multiple publications and sections. Packages are easy to set up and can automate the rating, scheduling and even formatting of ads for multiple insertions across publications, whether they are print or Internet or both.

Ad Booking

 

Plug-In new functionality when needed

Your advertising system will never be out of date thanks to nxAdvertising’s modular architecture. Need new functionality? Simply plug in a new module and you’re done! A plug in can be as simple as checking a field or as extensive as an entire sales module. No limits, no restrictions, just extreme flexibility.

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