mxAdvertising FAQs

Can I book internet ads with mxAdvertising?

Yes. Not only are all ads exportable to an online web environment, special workflow tools can be enabled to facilitate online search and ad syndication.

I've heard that Java can be slow, how does this affect mxAdvertising?

No, not at all. mxAdvertising has been formally benchmarked to process in excess of 5000 ads per hour on a modest configuration. Thanks to the scalable architecture of the system, performance can be boosted even more, simply by adding hardware bandwidth. An mxAdvertising system can grow with you.

Is mxAdvertising written in Java?

Yes, the entire application is 100% pure Java, on all tiers.

Is mxAdvertising multi tiered?

Yes, there is a classic web architecture with client tier, application server tier and database tier. The object-oriented design allows flexible deployment too so the configuration can scale vertically as well as horizontally, providing great flexibility.

Is mxAdvertising extensible?

Absolutely. mxAdvertising has a plugin-architecture, meaning new modules can be "plugged in" without upsetting the overall technology or configuration. The embedded Beanshell tools provide all the necessary "hooks" into the software functions so add-on modules and automation features can easily be implemented.

What is Beanshell and how does it affect me?

Beanshell is a small, embeddable, source level Java interpreter with object based scripting language feature. It has been integrated into mxAdvertising providing the powerful ability to extend the core functionality.

I have special workflow needs, how can mxAdvertising adapt to my environment?

The mxAdvertising queue structure is very flexible. Queues can be created to aid workflows for routing purposes, supervisor scrutiny, input and output routines. Scripts can be added to automate the processes, allowing for a totally flexible environment.

Can I automate processes?

Absolutely! Not only can you tie scripts to user forms, ad creations templates can take the pain out of composing great looking ads, ad routing processes can be defined and entire new modules and plugin can be added to make life easier for your staff.