mxAdvertising Overview

The world is a global storefront. Advertising is everywhere, on the radio, TV, in the newspaper and on the Internet. Managing advertising content has never before been so demanding.

What is needed is a new kind of advertising system. One that transcends media type, that can be used equally well for managing and publishing Internet ads or phone room ads or do both simultaneously. A system that can use a single user interface for all ad types from simple liners to complex contract display ads and Internet ads. An advertising system that no longer insists you have a press, but one that can offer pagination if you do – an advertising system called mxAdvertising.

mxAdvertising is a fast and flexible ad management solution that introduces unique sales tools for today’s fast-paced media advertising marketplace. It provides numerous productivity and quality control tools in a flexible environment that can be configured to enhance workflow, customer service, and account management.

mxAdvertising covers the full range of advertising sales functionality with fast and powerful methods for scheduling, rating, and tracking ads in single or multiple products. It supports the sale of ROP, display, classified, and Internet ads. If your portfolio consists of publications with varying column widths, mxAdvertising will automatically manage the mechanics for accurate pricing and pagination.

mxAdvertising can be easily customized for specific requirements. Tools allow the user to increase productivity by tailoring the user interface, receive up-sell prompts, and create custom individual or group reports. Security is strictly controlled, yet easy to maintain.

Sales not Order Entry

mxAdvertising is much more than an "order entry" system. It provides a suite of sales tools designed to help you increase your revenues, mine for new prospects in external databases, build sales campaigns, monitor sales performance and manage on-line ad inventories, all in one tightly integrated application.

Customer Relationship Management instantly provides total information about a customer to all customer-facing departments. Customer queries and complaints are resolved quickly and efficiently. Consolidated views of all customer history and activity significantly increases the percentage of first call resolution.

Sales Campaigns allow efficient planning of sales efforts and provide tools never before available to newspaper advertising departments. Mine external leads databases, import relevant records and assign leads and sales targets to sales reps, maintaining total control over the entire sales process. Using comprehensive reporting tools to monitor actual sales against targets, you will be surprised at the amount of new revenue that can be generated.

Rating of advertising buys has never been easier. With the flexible business rule selector you have exquisite control on how and when rates are applied – taking the guesswork (and costly mistakes) out of rate calculation. Rate interactive banner ads by clicks and pixels with equal ease to liners and ROP ads, even within the one package or sales campaign.

Flexibility is key in today’s marketplace so every aspect of mxAdvertising can be modified, automated or changed by your own administration staff – without the need for costly add-ons or upgrades. You can design your own ad forms, change business rules on the fly, automate processes with built-in macros or add new functionality with plug-ins. With mxAdvertising you remain in control, regardless of market changes that affect your business.

Customer Self Service is an accessible and convenient alternative for the advertiser to manage their own accounts on-line. The Self-Service module can easily be adapted to conform to the look and feel of any website.

Capitalise on Internet advertising which is growing at double digit percentage points yearly. Advertising on the Internet is much more than converting a print ad to HTML. With mxAdvertising, you can manage your inventory of banner ads as easily as classified ads or ROP ads, but now you can do all with the one solution.

Ad Servers are the vehicle that present targeted ads to visitors to your website. Managing banner ad inventory used to be a non-integrated, tedious process often requiring double entry and separate billing. With mxAdvertising you can bring all that into the one advertising sales system. You can even create campaigns that combine print and interactive banner ads, each with their own characteristics, providing exceptional customer service and a one-stop solution to your advertisers.