Intelligent Internet Advertising

Intelligent Internet Advertising (IIA) is a suite of services that takes the information you already hold in your advertising and CRM systems and automatically repurposes it for the web.

IIA provides you with the ability to compete directly with directory listing websites and online advertisers to offer extra value added services to your customers.

IIA allows instant transfer of live customers, their goods and services to your website to offer the following services that will provide additional benefits to your trade advertisers:

• Entry to an effective online business directory
• Rotating banner ads on selected websites
• Webstract for repurposing of PDF advertising
• Online ‘Business Bid’ Service

In today's advertising climate, boosting your online revenues is more critical than ever.

The main premise of the IIA Services is "add extra value and advertising reach to trade customers who already business with you". If you put yourself into the shoes of the advertisers, it makes a lot of sense.

Consider:

The advertiser’s business is under pressure too, which affects their advertising budget. In other words, they need to squeeze every benefit out of their ad dollar. As your customer, they already see the value of advertising in your publication so if you can offer them additional, measurable, advertising reach for a few bucks more, you providing them with an incentive to spend those dollars with you.

The success of this simple strategy is to ensure YOUR costs to manage this online activity are low or non-existent. That is where the Intelligent Internet Advertising modules come in.