FutureProof Features

Contact Management

FutureProof allows for the inclusion of market intelligence gained from a variety of sources and the creation of selective lists for distribution amongst your sales team on local or wide area networks. Other functions include:

• Your sales staff can easily convert new leads into buying clients.
• Renewal and development of business within the existing client base also becomes a breeze.
• Measurement of sales performance, effort and results against targets
• Avoidance of data duplication and a means of sharing information amongst the sales team
• Creation of an electronic customer record with an integrated diary

Worklists for campaigns

FutureProof can provide the canvasser with an electronic list of prospective advertisers with or without previous contact history. The companies’ names can be presented to the canvasser by market segment, for example garages, hotels, estate agents, home services and in alphabetical sequence; as a random list, or selectively using many other criteria.

Multi-Title and Multi-Media Cross Selling

Book ads into any media type, multiple publications and different mechanical sizes. Seen in the screenshot below is an ad for the web where specific search criteria can added to facilitate search and retrieval as well as syndication purposes.

More revenue with Intelligent Up-Sells and Style Galleries

FutureProof's Up-Sell tools are so much more than a simple list of "deals". For example, special incentives can be shown that "almost qualify" compared to the ad booking information already captured. This provides your sales staff with valuable information to push just a little harder to reach that next level of revenue. You can also boost you lineage by offering your customers a choice of styles. Selecting a style is as simple as clicking an option. The system does the rest - automatically formats the ad and recalculates the price.

Integrated A/R, Planning and Ad Tracking

A FutureProof system can be deployed as a complete, enterprise-wide solution with modules for the art department, finance department and production department. With all subsystems tapping into the same database, your operations are assured of up-to-date information, at any time of the day.

Self Service and Call Centre

Full integrated Self Service Module (SAM) extends your advertising sales activity to the web. Advertisers can book their own ads at any time. A sophisticated ad-make-up engine provides pre-defined styles and templates making it easy to create nice looking ads.

Canvassing, CRM and Sales Management

Today, ad departments need to fight harder for the advertising dollar. Sales tools need to provide an efficient way to conduct outbound sales. Sales staff need to know about customers, what their history is what their budget cycles are and what they like their ads to look like. FutureProof provides those tools allowing your sales staff to focus on selling, not waste their time battling technology or looking up date in disparate systems.