Many of Assets features make a major contribution to cutting content production time. Location independence means that you do not need travel to produce or edit content. An integrated content workflow across media spaces eliminates the need to re-purpose content between them. Record locking eliminates double editing. All of these features, along with many others, cut content production times allowing later deadlines.
By making current and historic content readily accessible, you maximise its revenue generating potential, and minimise production costs. Archives and syndication tools let you continue to generate revenue from content after its initial publication. Also, costs are reduced. Gone are the days of re-commissioning photography when it is all available from the archive.
Record locking and content versioning mean that all changes, whether made in the browser or in a third party application such as Adobe InDesign are always in sync, maintaining content integrity.
By eliminating content re-purposing between media spaces, and providing an integrated workflow for text, pictures and multi media content, editorial staff can multi skill, and prepare content for publication, reducing staffing costs in bot editorial and production departments.
With a browser based client for most tasks, capital spend on third party software is reduced, and the location independence of the product allows operating cost reductions by having staff work for home or from low rent office premises.
