Dominion Enterprises selects Miles 33 for advertising and A/R solutions

 

NORWALK, Conn., Jan. 23, 2008—Dominion Enterprises, a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets, has selected Miles 33 as its advertising and accounts receivable vendor for its TraderMedia division. Miles 33 will deploy a 340-seat system, with integrated pagination and production tracking, for TraderMedia’s national print publications and TraderOnline web sites.

 

“Our decision to go with Miles 33 was based on the flexibility of the Miles 33 booking engine to support our unique photo-ad styles, coupled with fully integrated pagination and production tracking workflow, both of which gave us great confidence that Miles 33 understood our business and our time frame for deployment,” said Scott Owens, Director of Business Systems at Dominion Enterprises. “A strong integrated A/R solution was the icing on the cake.”

 

Remotely, via the browser, it will also be possible for customers to create new ads, proof ads created by TraderMedia’s production department, and view and pay invoices. The new advertising booking system will be integrated with other TraderMedia and TraderOnline titles, resulting in a new commercial e-commerce platform for the division.

 

The Miles 33 system will be installed in the Norfolk, Virginia, data center, with satellite production facilities around the country for ad creation and page makeup. The central database will allow TraderMedia to view the entire business from a sales and cross-selling perspective, and will allow the company to roll up all financials for the business into one view.

 

“We are delighted to win this very competitive piece of business in the U.S.,” said Michael Moore, CEO of Miles 33. “This is a major step in our growth in the U.S. market and represents the largest of a string of impressive orders over the last 12 months.”

 

About Miles 33

Miles 33 employs approximately 80 people who specialize in computing, technology, and most importantly, a working knowledge of day-to-day publishing.  Miles 33 is a company committed to maintaining strong long-term relationships with its customer base, a dedicated research and development effort, and has demonstrated a sustained leadership in the publishing market for over three decades.

 

FOR MORE INFORMATION:

Don Sullivan

Miles 33

dsullivan@miles33.com

Office: 203-838-2333

Cell: 203-952-8092