Miles 33 Acquires Datamatix Limited and Property Wizard

 

Miles 33 is delighted to announce that it has today acquired Datamatix Limited and its industry leading products Property Wizard and Motors Wizard. Incorporated in 1999 by Gideon Frazer, Datamatix originally provided a suite of internet and property upload technologies. Today Datamatix provides Property and Motors Wizard which allow newspapers and other publishers to quickly and easily produce complex and composite Newspaper and Magazine adverts from digital content supplied automatically by Estate Agents and Motor Dealers.

 

Licensed to publishers since 2004, Property Wizard began life as a suite of PC-based applications designed to facilitate the digital transfer of property and page layouts from estate agents to publishers (and vice versa) via the internet. Property Wizard is built from first principles using the latest client-based technologies from Microsoft to yield a responsive, elegant and satisfying end-user experience; one so efficient, publishers use it in-house as a production tool in its own right. Being client-based, users can work offline as well as on.

 

Property Wizard has quickly emerged as the industry leader establishing a reputation for ease of use, reliability and a class-leading cost saving product and workflow solution.

 

Commenting on the sale Gideon Fraser owner and innovator of the Property and Motors Wizard said “This is the right move at the right time for Datamatix Limited. Following the rapid take-up of our products, the operational and logistical challenges facing a small development company are formidable. Securing the future of these products and protecting the very high levels of service we would wish for our clients was paramount, and in Miles 33 we have a partner with talent, ambition and reach. With guaranteed continued opportunities for Datamatix's core development team, the circle is complete, and Ben Tyler and I very much look forward to a program of continued innovation and service to the UK publishing sector.”

 

Michael Moore, Chief Executive Officer of Miles 33 added “I am pleased to have secured this acquisition. Property Wizard has quickly earned a reputation for ease-of-use, speed and dependability. The combination of an industry leading product backed by a much larger infrastructure will ensure that the product and its customers get the best attention. Following the MBO at Miles 33 last June the Datamatix acquisition is the result of a new strategy for Miles 33 to accelerate growth through acquisition in addition to its strong track record of organic growth.”

 

Founded in 1976, Miles 33 has been a leader in publishing systems for over three decades. Having grown steadily in the UK, growth has accelerated in the past few years thanks to an integrated suite of Advertising, Financial Management, Circulation, CRM, Production and Workflow tools. The company also supplies to the financial services and legal practices sectors, making it a company that offers some of the strongest financial management applications in the industry. Miles 33 has an innovative sales model that offers its customers exceptional return on their Investment. Miles 33 is backed by European Capital Ltd., a publicly traded investment company for pan-European equity, mezzanine and senior debt investments with capital resources of approximately€2.8 billion. [European Capital Ltd. is an affiliate of American Capital Strategies Ltd., the largest U.S. publicly traded private equity fund and member of the S&P500] Miles 33 has offices in Bracknell, Berkshire and Norwalk, Connecticut, USA.

 

Miles 33

Miles House

Easthampstead Road

Bracknell, Berkshire RG12 1NJ

Contact: Michael Moore, Tel: 01344 861133                                           03 March 2008