Grupo Sinos signs for integrated advertising solution from Miles 33

January, 2010, Belo Horizonte, Brazil – “Grupo Sinos", a group of daily newspapers in southern Brazil, has signed a contract with Miles 33 for the delivery of an integrated multi media advertising system.

The solution will encompass advertising sales management, online customer self service, ad tracking and production management, and classified pagination.

Grupo Sinos, based in Novo Hamburgo, in Rio Grande do Sul, the southernmost state in Brazil, will be deploying the system for its flagship regional papers: Jornal NH, Jornal VS, Diário de Canoas and Jornal de Gramado, its national publication, Jornal Exclusivo, its magazine, Revista Lançamentos and for its local radio station, Rádio ABC.

After a lengthy selection process during which several vendors were evaluated, Miles 33 was chosen for three primary reasons:

1. The system met all of Grupo Sinos’ key requirements of a multimedia group

2. Miles 33 has success cases in Brazil, with proven implementations

3. Miles 33 have qualified implementation and support staff who are backed by an established support infrastructure.

Marcus Klein, Director of Advertising for Grupo Sinos, said “Our project with Miles 33 represents a major step for Grupo Sinos towards the new media market that is emerging presently”.

When asked about the goals of implementing a new advertising system, both Marcus Klein and Rolf Heinrich, the IT Director agree. Selecting a new system is key to improve and modernize the advertising delivery process, making the business of selling advertising more efficient and profitable for Grupo Sinos. “Our objective is to enhance and modernize our processes, making the ad sales business more effective and lucrative for Grupo Sinos. By improving our business operation, we will be faster and more accurate and thus will bring more satisfaction to our customers” they said.

“We are very proud and excited at the opportunity to work with Grupo Sinos towards completing a successful multi media advertising environment, said Fábio Coelho, Miles 33 Country Manager for Brazil”.

Visit Grupo Sinos online at http://www.gruposinos.com.br/

About Miles 33

Miles 33 is a global software and solutions provider for the newspaper, directories and commercial publishing industries. With over 30 years of experience, Miles 33 is one of the largest and longest serving providers in these industries. The current generation of Miles 33 solutions is designed to manage multi-media products and cover all aspects of advertising, editorial, Internet and digital asset management to help publishers increase their revenues while lowering costs and improving productivity. Miles 33 is a Microsoft Certified Partner and has offices in the UK, USA, Brazil, Malaysia and Australia.

Visit Miles 33 at: www.miles33.co.uk or www.miles33.com

© 2009 Miles 33.

Miles 33 is a trademark of Miles 33 Limited. All other trademarks are the property of their respective owners.